Douglas Berry is a co-founder and owner of Massachusetts Effect, Inc. He will also serve as Mass Effect Football’s first head coach in its inaugural 2020 season.

A native of Lakeville, MA, Doug Berry has over 34 years of total coaching experience between high school, semi-pro, and arena teams. He most recently served as the offensive coordinator for both the New England Cavalry (2018) and New England Bobcats (2019). Berry has never coached a losing record. Berry has a background in teaching, including certifications in sports education and sports science. His love for teaching, coaching, and helping players grow both as athletes and men have led to the founding of the Mass Effect football organization.

Doug states: “Our organizational goal is to enhance and provide a structured professional vision that will be viewed with the highest regard in value and expertise. I will lead by example and expect nothing from [our players] but to give 100% and be leaders in their lives to those that cross our path.” Berry has always put the players first and stresses that he wants nothing more than to give players a stage to play on and showcase their talents.